Long reads

Will 2024 be a progressive year for fintech investment?

Kirsty Rutter

Kirsty Rutter

Fintech Investment Director, Lloyds Banking Group

The fintech investment landscape in 2023 has been challenging, with a strong focus on generative artificial intelligence.

With wider uncertainty, investors have been more comfortable holding their money in savings and money market products, than taking the risk and reward of investing in new businesses.

So, as we look to the year ahead, with interest rates hopefully coming down, it’s expected that this will be a trigger for more investment money becoming available.

We know that the most successful fintechs exist to do different and better, and with COP28 featuring heavily at the end of 2023 and the global agreement and announcement of transitioning away from fossil fuels; ESG and cleantech investment opportunities will certainly be featuring high on the requirements of investors. 

2023 was a really progressive year for Lloyds Banking Group’s own fintech investing, having invested in eight companies that we believe will bring value and deliver great outcomes for customers and clients and we will continue to invest in 2024 and beyond, working with partners we believe will help us adapt to deliver even better experiences.

Looking ahead to 2024, the opportunity and potential impact of AI, on financial services is palpable. There is certainly a move to embrace the opportunities across companies, including financial services. Whether firms will move fast enough to offer the experiences that customers and clients demand, only time will tell.

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